Remembering the Why w/Ayanna Listenbee

working motherhood


As a mompreneur, running a business on a shoestring budget with little to no help is more than a notion. If something goes wrong. . . you have to handle it. Copy machine breaks down? You learn how to fix it or make a run to Kinkos. Materials don't arrive on time? . . you get on the phone and track them down (and then work extra hard to keep everything else on schedule so there is no trickle down in the production schedule). When orders need to go out to customers you put on your shipping hat and ship them. Vendors need to be paid? Switch over to your accounting hat and get those bills paid. In addition to all the physical things that go on in a business, there is the mental work that takes place throughout the day .. .creative budgeting, creating product + implementing ideas for marketing, advertising, collaborations and even blog posts. Couple all of that with trying to accomplish something meaningful before the kids get home from school, or the baby wakes up from naptime, and things can feel a little overwhelming.


More often than not, this is what running a business, with you as the main employee, looks like. Things can feel a little out of control, and when they do, I recommend this: get quiet + stop. Remember why you are doing what you are doing. On days like this I have found it helpful to go back to the beginning. It is important to keep your vision in front of you. What I mean by that is, your vision is key to your success. In the midst of working nonstop, jumping from task to task in order to be able to cross items of  your to-do list, its easy to lose track of why you are doing what you are doing because you are so focused on what you are doing. If you don't have a vision board, a vision book or list of long-term goals, it's a good idea to make one.


Last week I had one of those crazy days where I felt like I couldn’t get a grasp on any of the important things I needed to do because of all the little fixes that needed tending to. When I took a minute to stop and get quiet, I realized I wasn’t keeping the vision in front of me! I wasn’t keeping my specific goals in my line of sight. I have a few vision boards in myoffice. Some I use for the lines I am working on and others hold more long-term business goals. I hadn’t looked at my long-term vision board in a while. In fact, I didn’t even know where it was at first. So, I found it and got quiet. I looked at the photos, and the statements I had attached to them and I used my mind to see the things I was looking at in a new light . . .as in the light of the reason WHY I was doing all this stuff... And guess what? It helped!! The quietness even lead to ideas of what steps to take next. I felt so much better after I was able to just let go of what was going on around me and set my sights back on the ultimate goal. I even set aside a little time to revise my vision and update it. Clarity is key, people! So if you have been feeling a little overwhelmed or off track, try getting quiet and stopping for a sec. Get out your vision board, vision book or list of goals and look at them. See them coming to fruition in your life and listen for any new steps to take. I’m telling you, it works!!!! :)

Keep moving forward!